Experience:
The Peyton Walker Foundation - Marketing and Program Coordinator (August 2024 - November 2024)
Manage social media platforms to strengthen online presence, crafting posts, promotional materials, and content.
Oversaw graphic design, creating marketing materials, enhancing brand consistency and appeal across various media.
Manage daily office operations, handling visitor interactions, and coordinating drop-offs and pickups.
Secured local media coverage for events, building relationships and pitching stories to increase community awareness.
Maintained and updated website visuals and layout, enhancing experience and aligning site content with current branding and messaging.
Hershey Bears Hockey Club - Social Media Content Creator (November 2021 - February 2024)
Oversaw all social media content creation for Hershey Bears hockey club with videos, photos, graphics, and other pieces of content published on all Bears social platforms. Team photographer and videographer.
Led the organization's growth of social media accounts, and helped the franchise increase all analytic categories by at least 300%. In two and a half years of work, the Bears platforms gained over 60-thousand followers - the largest increase in the American Hockey League during that period.
Other projects during the time include introducing "Hershey Bears Authentics" to help increase revenue for the company through the sale of game-used and team-issued equipment. The program saw $10k+ in sales during each of the store's first six openings.
The Upper Deck Company - Photo Editor - Hockey (January 2021 - August 2021)
Photo editor for hockey products in the Upper Deck collection. Selected, edited, and placed images on bases for hockey cards, as well as edited and categorized NHL game photos for archival.
Chocolate Hockey - Founder (October 2010 - November 2021)
Founder of the premier website for coverage of AHL Hershey Bears and high school hockey coverage in Central PA. Worked as a beat writer for Hershey Bears from 2015 to 2019, including being the site’s main still and video photographer for every home game. For 12 seasons, Kyle shot, produced, edited feature videos during week to be published across all of Chocolate Hockey’s social media platforms. He also produced the Bears Blueline Podcast, featuring two active Bears players as hosts. During his time with Chocolate Hockey, he managed all social media accounts, creating content and graphics for publication, and analyzed all analytics (Twitter, Facebook, Instagram, Website).
abc27 WHTM-TV - Sports Department assistant (March 2009 - November 2019)
Shot, wrote, edited, produced sportscasts and features for daily newscasts.
Managed all social media accounts, creating content for publication.
Supervised intern program during Fall, Spring, and Summer semesters.
Associate producer for weekly Friday night high school football show.
Harrisburg Senators - Social media production intern (May 2019 - September 2019)
Create unique videos for the Senators website and social media platforms.
Shot and edited videos for publication.
Photographed games for future use in graphics and social media posts.
Skills:
Able to manage and edit video and photos in Adobe Creative Suite.
Experience analyzing and applying social media analytics to work, specifically Twitter, Facebook, Instagram.
Proficient with tools in WordPress, SquareSpace, and Microsoft Office.
Projects:
Gregg Mace Foundation - Board member
Hershey Bears Authentics - Created a program to authenticate Hershey Bears game-used equipment for sale. The program generates $10k+ in revenue for each store opening.
MV19Brand.com - consultant in the launch of brand for Mike Vecchione.
Hungry To Help - Producer & host: Hour-long live telethon during COVID-19 Pandemic to benefit local charity
ChrisBourque17.com - Designer & manager for the website of Olympian and AHL MVP, Chris Bourque.
Education: Penn State University Harrisburg - Graduated: August 2019. Dean's List: SP16, FA16, SP17, SP18, FA18, SP19